Progressive agents are looking to the Internet as a serious option to market properties. Property Info PackTM has been designed to help real estate agents market properties directly to their customers as well as the Internet community.
Property Info PackTM is a cross between your local newspaper property guide and your brochure distribution to your customer database.
To maintain your market share, your agency needs to dominate your local real estate market by listing, selling and renting more properties. To achieve this, successful agents market to their customer database. Agents also need to defend their territory from the intrusion of others trying to do the same thing.
Today's vendors perceive the Internet as the "new age" marketing tool, just as they perceive the local paper, your "For Sale" signs or "window display" as a major part of your marketing package.
Property Info PackTM is an advanced form of data base marketing. Its main purpose is to automatically deliver to your customers - new listings, price changes of existing listings, invitations to auction properties and open house and auction results.
As an experienced real estate practitioner you already have a thorough understanding of your local market, your business and your name is a local "trademark" to your customers.
Property Info PackTM gives you the marketing power of the Internet to market your local
"trademark" and help you consolidate your market position and continue to dominate your local market place.
Property Info PackTM will give you a strategic advantage over your competitors.
Unlike other real estate Internet services, Property Info PackTM is not a "franchise" and will not take away from your local identity or be a threat to your business listings or customers.
How will the Property Info PackTM Internet system make you money and improve your business?
Just imagine, a new listing comes into the office, as soon as it is put onto your Website, an e-mail is sent to all the prospects in e-mail data base who have asked for information about properties in that property's price range and postcode.
No more worrying about your sales staff keeping in touch with all your prospects about new listings, price reductions, auctions, open houses or what happens to your prospects when a staff member leaves.
Add up the benefits and cost savings
1. Promote all your listings on your own local web site.
(Visit www.bayproperty.com.au as an example of your home page.
The site is designed to be a practical and efficient. It is assumed that your customers already know you and this is a quick efficient way of servicing them at a very low cost.
2. E-mail addresses for you and your staff
e.g. geoff@bayproperty.com.au
(anystaffmember@yourdomainname.com.au)
3. A Unique property address for inclusion in all marketing material, which will help promote your web site and your business to your local customers and help sell the property.
this is an example only: www.bayproperty.com.au/4218
(www.yourdomainname.com.au/yourlistingsnumber)
4. There is no extra work for you or your staff. Your sales secretary,
at the same time as completing the listing file simply fills in the
form HERE
and e-mails a scanned or digital photo.
If this is not possible, just post a copy of the property window card with a copy of the listing information form attached to the back of the window card.
5. Property Info PackTM also includes the House TrackerTM listing distribution system.
House TrackerTM gives your agency a competitive edge over your competitors and provides an invaluable service to your customers in your local area.
6. Days on market will be reduced and your operating costs will be reduced as well as your advertising budget, as well as increasing the number of buyers that you can be effectively handled by your business.
7. Reduce cost of labour and telephone calls to your buyers about each new listing or price reduction or auction or open house.
8. Your Internet site will be listed in the top 10 search engines and also in the specialist property Internet search engine at Property Internet www.propertyinternet.com.au
All properties can also be promoted at House Sales www.housesales.com.au
About Property Info PackTM House TrackerTM system.
- A Buyer auto e-mail responder system.
For the House TrackerTM system to be totally effective your staff need to collect e-mail addresses from all your customers or have your clients enter their details into the buyers register.
The prospects simply enter their contact details, price range and preferred location. Properties that fit the customer's specifications will be sent to them automatically.
House TrackerTM continues to service the customers for you long after a staff member has left.
Buyers are able to register themselves on the system and subscribe to receive property information. These become the firm's customers and are serviced by the business.
We recommend that you contact all your customers that you usually send newsletters and change the method of distribution to e-mail saving you thousands of dollars each year.
If a customer's e-mail is returned, for whatever reason, you will be sent an e-mail request to follow up the customer and confirm and re-enter their correct e-mail information.
To assist vendors in your area determine what is going on in their neighbourhood, they too may like to register their details and receive information about properties that have sold or that have been recently listed or had a price reduction.
Customers are encouraged to unsubscribe to the system, as you do not want to annoy them with unwanted e-mail (Spam).
How much will Property Info PackTM Internet system cost?
1. Self managed sites
You can minimise your monthly Internet promotional costs by registering your own URL and managing your listings on the Internet yourself for a monthly fee of only $110.00 (not $242 as with realestate.com.au ).
The monthly fee includes, Housetracker's buyer contact system, unlimited number of properties,
up to 5 photos per property and automatic promotion of your listings at House Sales www.housesales.com.au .
Properties other than houses, such as rural properties, will be promoted at specialist sites like Farm Sales www.farmsales.com.au (due to be launched in March 2001) and commercial and industrial properties at Property Tracker www.propertytracker.com.au
Your agency's services will be included in the property industry search engine Property Internet www.propertyinternet.com.au and on affiliated web sites such as Relocation Services www.relocationservices.com.au .
2.Standard Listing Service.
Cost per property is $10 per property per month ($11 GST inclusive), with a minimum of $220 (GST inclusive) per month (a total of 20 properties)
This includes the auto-responder e-mail service and personalised e-mail addresses for each staff member.
Extra photo's @ $25 each ($27.50 GST inclusive)
(Agents can include this cost as part of the Vendor paid advertising campaign)
Domain name registration
You can use your existing domain name or we can arrange your domain name for you at a cost of $280.
Marketing Groups and Franchises.
When 5 or more members of a common group use the service - a Free Group home page will be provided, with that group's own special member services.
